Magento is the undisputed leader among e-commerce frameworks and is widely trusted by hundreds and thousands of businesses all over the world. It is equally preferred by large-scale organisations, SMEs and start-ups. The framework offers a magical blend of dynamic and digital shopping experiences to customers. Magento developers in London have a word of caution. To provide your customers with literally seamless shopping experience, you have to make sure that your digital storefront is free from major technical defects.
Web developers working in a major Magento service provider agency in London identify the following blunders to save your electronic storefront from facing disasters.
1. Do not modify core magneto themes: You should not modify core magneto themes – experts do not recommend it at least. Rather, build a customised theme that caters to the unique needs of your Magento-powered web store.
2. Use package/theme relationships smartly: When you use the package/theme relationships smartly, building the necessary customisations for your Magento store becomes easier.
3. Avoid using wrong starting theme: When you use a wrong starting theme, you automatically pack in loads of unnecessary codes. This invariably slows down the web development process. It is a smart approach using a blank theme to avoid the unnecessary CSS styling. You also pace up the development in this process.
4. Do not build Magento-specific CSS: To view the source as well as cloning the source as HTML, you should use a demo site at the time of building the CSS.
1. Magento FTP Installation: This is a very common mistake that lands you on an unstable Magento version. To avoid doing this mistake, avoid downloading the full Magento version and installing through FTP. Rather, use the Magento downloader option to land on a stable Magento version.
2. Ignoring data back-up: When there’s no back-up for a site, all the data remains vulnerable and can be lost at any moment because of cyber-attacks. Apart from that, your data may be lost due to accidental deletion, system breach, hacking attempt, IT infrastructure failure and such other factors. Whatever the reason may be, such situations can bring any business down on its knees. You can avoid this calamity from occurring simply by including backup as one of the site’s regular maintenance tasks.
3. Core Class being overwritten while extending functionality: Most developers have the habit of placing the file in the identical relative path on the local code pool. This causes the file to get overwritten and develop compatibility issues at the time of upgrading to an updated Magento version. As a solution, consider using class rewriting while overwriting. As a result, the new class inherits from the existing class that you want to extend but without copying and pasting the original code in the newly formed class. This approach helps in avoiding any conflict even when third-party modules rewrite the same class.
4. Avoid nested collections: Techies associated with Magento e-Commerce development services suggest avoiding nested collections because it slows down website performance. To avoid making this mistake, be cautious of the nested collections. Every collection is a query.
5. Do test newly written modules: Be particular about testing newly written modules with full-page caching on. This enables you to confirm if the module is compatible with the staging environment enabled by FPC.
1. Leaving title tags un-optimised: If you do not change the default settings for your title tags or you do it improperly, the ranking of your site on SERP is more likely to get affected. Avoid the following blunders on title tags:
2. Ignoring to change or modify the default keywords: Google ignores keyword meta tags but the search strings or phrases that you create or choose must be unique and logical. Moreover, they should also be compatible to your business goals.
3. Duplicate URLs: Redundant or duplicate URLs are bound to affect your SEO efforts. In order to avoid this issue, go to:
System > Configuration > Catalogue > Search Engine Optimisation > Use Categories Path for Product URLs and set it to “No”.
4. Issues with canonisation: You cannot afford to ignore this aspect either. In order to settle this issue, go to:
Go to System >Configuration >Catalog >Search Engine Optimization >Canonical Link Meta Tag for Categories and Canonical Link Meta Tag for Products and set both the fields to Yes.
5. Not implementing URL rewrites: URL rewrites are not only search engine-friendly but they also make URLs easily readable. Do the following to take care of the problem:
Admin Panel >URL Options >Add Store Code to URLs >No and Auto-redirect to Base URL >Yes.
System >Configuration >Catalogue >Search Engine Optimization >Use web server rewrites.
6. Issue of layered navigation: Layered Navigation is a widget that filters your products by category, price, size, colour and other factors. It is undoubtedly a very handy tool for customers. On the flip side, it also creates a lot of duplicate or redundant content along with confusing URLs, descriptions and titles in webpages.
Skilled Magento developers working at Magento London suggest sticking to the guideline discussed above to avoid making any mistakes in setting up your Magento-powered electronic storefront.